Misc: Enamel safe. Whiter teeth in 1 week. Goes beyond surface stain removal to deeply whiten. Optic White toothpaste is clinically proven to whiten teeth with peroxide. It goes beyond surface stains unlike ordinary toothpastes. Whiter teeth start in 1 week. Save water. www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Gluten free. www.colgateopticwhite.com. Made in Mexico.

Propylene Glycol, Calcium Pyrophosphate, Glycerin, Peg/ppg-116/66 Copolymer, Peg-12, Pvp, Silica, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Hydrogen Peroxide, Disodium Pyrophosphate, Sodium Saccharin, Sucralose, Bht

Directions: For best results, use as directed for 4 weeks. Brush regularly with Colgate Optic White Toothpaste and Colgate 360 degrees Optic White Toothbrush and rinse with Colgate Optic White Mouthwash for a whiter smile. Adults and Children 2 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 Years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children Under 2 Years: Ask a dentist or physician.