Pure Bliss by Similac infant formulas are modeled after breast milk† and crafted with care for you and your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Irish Farms* starts with fresh milk from cows in Ireland. It is made with high-quality ingredients and has DHA to support baby’s brain and eye development. It also has no artificial growth hormones,‡ no palm olein oil, no corn syrup, and it’s non-GMO.§ * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbSTtreated cows. § Ingredients not genetically engineered.

Nonfat Milk, Lactose, High Oleic Sunflower Oil, Whey Protein Concentrate, Soy Oil, Coconut Oil, Galactooligosaccharides, Less Than 2% Of: C. Cohnii Oil, M. Alpina Oil, Beta-carotene, Lutein, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Soy Lecithin, Potassium Chloride, Magnesium Chloride, Ferrous Sulfate, Choline Bitartrate, Choline Chloride, Ascorbyl Palmitate, Salt, Taurine, M-inositol, Zinc Sulfate, Mixed Tocopherols, D-alpha-tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D₃, Vitamin B₁₂, Calcium Phosphate, Potassium Hydroxide, Potassium Iodide, And Nucleotides (adenosine 5'-monophosphate, Cytidine 5'- Monophosphate, Disodium Guanosine 5'-monophosphate, Disodium Uridine 5'-monophosphate)

Use as directed by a doctor.

Directions for Preparation and Use:

Your baby's health depends on carefully following these directions. Proper hygiene, handling and storage are important when preparing infant formula. Failure to follow these directions could result in severe harm. Ask your baby's doctor if you need to use cooled, boiled water for mixing and if you need to boil (sterilize) bottles, nipples and rings before use.

Wash your hands, surfaces and utensils.

Pour water into clean bottle (see mixing guide).

Add 1 unpacked level scoop (8.3g) to each 2 fl oz of water. Return dry scoop to can.

Cap bottle; shake well; attach nipple.

Once feeding begins, use within 1 hour or discard.

Storage: Once mixed, store bottles in refrigerator and feed baby within 24 hours.

Store unopened and opened container at room temperature; avoid extreme temperatures. Use opened can contents within 1 month.

Mixing guide:

Measure water + Add scoop(s) of unpacked level powder using enclosed scoop = Finished bottle (approx.).

2 Fl oz + 1 scoop (8.3 g) = 2 fl oz.

4 Fl oz + 2 scoop = 4 fl oz.

6 Fl oz + 3 scoop = 6 fl oz.

8 Fl oz + 4 scoop = 8 fl oz.

1 Can Pure Bliss = 4 fl oz, 23 bottles; when mixed as directed, makes approx. 95 fl oz of formula.