GENTLY CLEANSES & DEEPLY HYDRATESParched hair? Don't let your conditioner do all the heavy lifting! Gently cleanse and hydrate your strands with a dose of added moisture. Our Daily Moisture Renewal Shampoo provides a nutrient-rich lather that penetrates deep into hair to deliver 2X the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing shampoo works to gently remove buildup and prime hair for optimal softness from root to tip.Our new and improved formula offers 72-hour lush moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries.Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping.HOW TO USEGently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Daily Moisture Renewal 72 HR Intense Moisture Conditioner.

• 72-HR LUSH MOISTUREShampoo & conditioning system deeply hydrates for 72 hours**vs. non-conditioning shampoo

• 2X THE PRO-VITAMINSNow with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair

• STRENGTHENS & BUILDS NEW HAIR BONDSStronger bonds mean stonger hair that's less prone to breakage

• 0% PARABENS & COLORANTSNutrient rich, Color safe system, Gentle nourishment, no harsh stripping

Water/eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Citrate, Cocamide Mea, Sodium Xylenesulfonate, Dimethicone, Fragrance/parfum, Sodium Chloride, Citric Acid, Sodium Benzoate, Tetrasodium Edta, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Histidine, Panthenol, Panthenyl Ethyl Ether, Methylchloroisothiazolinone, Methylisothiazolinone

Massage into wet hair. Lather. Rinse. Repeat if you're going multiple days between washes for an enjoyable refresh and clean. Follow with Pantene conditioner.