This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Fragrance, Cocamidopropyl Betaine, Cocamide Mea, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium Edta, Glycine, Malic Acid, Ppg-9, Succinicacid, Stearoxypropyl Dimethylamine, Yellow 10, C14-28 Isoalkyl Acid, Glycerin, Hydrolyzed Keratin, Crocus Sativus Flower Extract, Curcuma Longa (turmeric) Root Extract, C14-28 Alkyl Acid, Sodium Chloride, Stearyl Alcohol, Orange 4, Ext. Violet 2, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene.

Work gently through wet hair, lather, rinse well and follow with Sheer Blonde Go Blonder Lightening Conditioner. Use daily to optimize lightening.