say goodbye to brush time fighting with a kids paste that tastes awesome and works brilliantly. this one in a melon paste is thoughtfully formulated with natural flavor, polishes and brightens, and helps remove plaque with regular brushing. seriously, your kiddos are gonna love this. #brushhappy

• this fluoride free toothpaste is thoughtfully formulated with natural flavor, helps remove plaque with regular brushing, and tastes awesome.

• hello kids watermelon toothpaste is free from SLS, artificial sweeteners, dyes, artificial flavors, parabens, fluoride, and gluten.

• hello is vegan and not tested on animals (leaping bunny certified). choose friendly!

Sorbitol (humectant), Hydrated Silica (polishes And Cleans Teeth), Purified Water, Vegetable Glycerin (soothes And Moisturizes), Aloe Vera Gel (soothes And Moisturizes), Xylitol (sweetener), Erythritol (sweetener), Natural Flavor (yum), Xanthan Gum (thickener), Lauryl Glucoside (coconut/palm And Corn Derived Cleanser), Calcium Glycerophosphate (mineral), Titanium Dioxide (mineral), Potassium Sorbate (maintains Stability), Stevia Rebaudiana Leaf Extract (sweetener)

Use: Helps remove plaque with regular brushing. Directions: Brush teeth thoroughly to clean and help remove plaque, preferably after each meal or at least twice per day, or as directed by a dentist or physician. Children under 6 years use only a pea-sized amount and supervise child's brushing and rinsing.

Twist off cap to remove foil seal.