say hello to a thoughtfully crafted paste that helps brush away plaque, shows tartar who's boss, and naturally whitens with mighty minerals by removing surface stains. this fab antiplaque and whitening formula also tames bad breath and moisturizes. bonus: it also includes epically refreshing farm grown peppermint, tea tree oil, and coconut oil for extra friendliness. plus, it's free of peroxide, artificial sweeteners, artificial flavors, dyes, SLS, parabens, and titanium dioxide. #brushhappy

• hello naturally friendly antiplaque + whitening fluoride free toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint and includes tea tree oil and coconut oil for extra friendliness.

• this toothpaste helps brush away plaque, show tartar who’s boss, and naturally whiten by removing surface stains.

• this paste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, SLS, parabens, or titanium dioxide. #brushhappy

• hello is vegan and not tested on animals (leaping bunny certified). choose friendly!

Sorbitol (humectant), Purified Water (hooray), Hydrated Silica (polishes And Cleans Teeth), Vegetable Glycerin (soothes And Moisturizes), Calcium Carbonate (polishes And Cleans Teeth), Xylitol (sweetener), Erythritol (sweetener), Xanthan Gum (thickener), Flavor (freshens Breath), Titanium Dioxide (mineral), Coconut Oil (soothes And Moisturizes), Zinc Citrate (controls Tartar), Cocamidopropyl Betaine (cleanser), Sodium Cocoyl Glutamate (cleanser), Potassium Sorbate (maintains Stability), Stevia Rebaudiana Leaf Extract (sweetener), Tea Tree Oil (cleans And Freshens Breath)

Directions: Brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or physician. Smile often. Repeat.