what's up with charcoal? black paste might look weird but it works brilliantly. made with activated charcoal from sustainable bamboo, this paste epically whitens teeth by removing surface stains and freshens your breath like nobody's business. bonus: hello charcoal epic whitening toothpaste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS, parabens, or titanium dioxide. for maximum friendliness, use every time you brush. please spit responsibly, and clean the sink after each use. #brushhappy

• hello activated charcoal fluoride free toothpaste whitens teeth by removing surface stains and removes plaque with regular brushing.

• this black fluoride free paste is safe for enamel, so use every time you brush for maximum friendliness.

• formulated with fresh mint. your mouth will thank you

• hello charcoal epic whitening toothpaste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS, parabens, or titanium dioxide. #brushhappy

• hello is vegan and not tested on animals (leaping bunny certified). choose friendly!

Sorbitol (humectant), Hydrated Silica (polishes And Cleans Teeth), Vegetable Glycerin (soothes And Moisturizes), Xylitol (sweetener), Purified Water, Charcoal Powder (whitens, Polishes And Cleans Teeth/freshens Breath), Flavor (freshens Breath), Xanthan Gum (thickener), Titanium Dioxide (mineral), Cocamidopropyl Betaine (cleanser), Sodium Cocoyl Glutamate (cleanser), Coconut Oil (soothes And Moisturizes), Potassium Sorbate (maintains Stability), Stevia Rebaudiana Leaf Extract* (sweetener), *certified Organic

Use: Whitens teeth by removing surface stains, helps remove plaque with regular brushing. Directions: Apply to your fave bristles and brush like a boss. Look in the mirror, dig your black teeth and take a selfie. Fyi, black paste may be messy so please spit responsibly. Smile often.